The commercial real estate word of the week is “BOPIS”: buy-online-pickup-in-store. In 2020, Bed Bath & Beyond had great success moving from multichannel to omnichannel commerce and integrating a buy-online-pickup-in-store strategy. They’ve continued to improve their sales and customer satisfaction by optimizing their checkout process and reducing the steps required for a customer to check out.
To learn more, read the original CSA article by Dan Berthiaume:
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